top of page


tree sustainablility 1.jpg

We strongly believe that the voluntary sector in India is the unrecognized fifth pillar of democracy, devoted to good governance. At Card, we not only believe in sustainable development and acknowledge the role of government & the corporate sector in the overall development  but also understand the limitations of the government & the private players to provide development and relief where they are needed the most. Understanding the needs of the corporate sector to contribute to the development of society, we work along with our corporate partners & act as facilitators of the development process for the upliftment of the rural population. We specialize in improving the corporations' existing delivery mechanisms and increasing their outreach and impact by providing soft participatory skills and technical project execution skills. We believe in complementing the mainstream development process rather than competing to have a more significant impact. The sustainability of this approach largely depends on empowering communities to participate at all levels and bringing in attitudinal change by disseminating knowledge and imbibing participatory skills amongst various development stakeholders. This is where an interface is required and where CARD with its sector-specific specialization comes in. Learn more about our CSR projects and partnerships below.



Parivartan- A holistic rural development project undertaken by the HDFC bank was launched for the integrated development of the rural community, with the focus on finding sustainable means of livelihood, infrastructure development, skill development, financial literacy, and educational empowerment of the rural community. CARD has been involved in the implementation of the project since 2017 in 79 villages of India, covering 4 states of Punjab, Haryana, Maharashtra, and Uttar Pradesh. Through this initiative, we are reaching out to communities and enabling them to shift from a vicious cycle of poverty to a virtuous cycle of growth. Stemming from our core value of sustainability, this approach empowers thousands to be self-reliant. Becoming partners in the growth of our nation, we have been able to positively impact around 18000 households, totalling to around 18000 of our countrymen in the rural villages.

Elegant Leather Cases

Our Past CSR Initiatives

John Deere CSR Initiative

“Samruddhi” (prosperity) is a John Deere  India's flagship CSR program committed to serve, engage and empower vulnerable families across  geographies where JDI's manufacturing units are functional. This comprehensive multi-year program, incorporates an integrated approach, that holistically empowers the socio-economic well-being of vulnerable families. Its village and slum development components have engaged and impacted communities through enhanced infrastructure, alternative agricultural practices, increasing yields by 20% and improved access to quality education, and vocational training to youth. The Centre for Advanced Research & Development (CARD) has been implementing and coordinating the program since 2015 with other field partners. With an investment  in access of 30 crores, this project has been able to reach to 20965 households, 40000 beneficiaries across 27 villages in 3 states – MP, Maharashtra and Punjab. 

The Smart Power India (SPI) and the Rockfeller Foundation are working together in certain power deficient pockets of the country to provide power backup to boost industrial inputs through small enterprise development for livelihoods promotion. CARD has supported it to facilitate this transition. CARD has set up a honey processing plant in Sitapur in UP and has formed a honey producers company which is working on honey value chain development..

CARD has been associated with Gas Authority of India Limited, Khera Compressor Station District Ujjain as CSR partner since 2005. Till date different interventions have been planned and executed which include 8 field implementation projects aimed on drinking water facility, Wise water management in hostels, Women entrepreneurship development, Establishment of solar kitchen system in Bal Shanrakshak Grah, installation of router and server in Mahakal temple Ujjain etc.

Partnering with Suzlon, since 2011, we worked on Watershed Rehabilitation project, A Public Private Community Partnership Demonstration Model that was implemented in the nine project villages located around Mahuria site of Suzlon wind farms. 

Indian Oil Corporation Ltd. identified CARD to execute its Bio Fuel initiative in Jhabua District  M.P.. Under the project, the Jatropha plantation and its upkeep related activities were performed on 231 hectares of waste land at two locations in Jhabua District.

  1. We worked with JK Tyre in supporting its CSR wing in integrated development of adjoining 5 villages to the Morena plant.

  2. We have also worked with IDFC Foundation in  the Shwet Dhara- Dairy initiative in around hundred villages in three clusters of Dhar and Ujjain districts.

We support corporates in identifying needs and aspirations of the community residing in the periphery of their respective industrial units so that need based programmes can be identified and prepared. We also conducts baseline surveys and impact assessment of corporates initiatives and  have conducted need assessment studies for CSR initiatives for the following agencies:

  • United Ways of Mumbai hired services of CARD  for its client i.e John Deere for identifying need based CSR initiatives in MP, Gujarat, Punjab during 2013.

  • During 2010, The Aditya Birla Group had assigned CARD the task of Social Satisfaction Survey for its five Cement producing units located at different locations of India.

  • Bharat Oman Refineries Limited (BORL) assigned CARD the task of Need Assessment Survey in 21 villages around Bina Refinery plant. Around 2000 sample households and all village FGDs were surveyed/ studied during 2014.

Back to the Top

bottom of page