Corporate Social Responsibility (CSR) Initiatives

CARD takes Corporate Support to meet its objectives of community empowerment programme as well as supports Corporates in planning and meeting their CSR initiatives. CARD has been associated with some brand names since a decade;

The Samruddhi (Holistic Development) Program is a joint collaboration of John Deere India CSR and CARD, Bhopal. The Samruddhi project has been designed as a long term comprehensive integrated development programme spread over different locations and has been developed to make a positive difference in the lives of the communities in and around the John Deere India Factory facilities at Pune, Dewas, Sirhind and Nagpur.

CARD is directly implementing the programme in Dewas, Sirhind and Nagpur, and through partner NGOs in selected community habitations of Pune rural (Cohesion Foundation) and in Pune urban (Mashal), and Vocational training programme is being implemented by Labournet for the youth in Pune.

CARD in partnership with HDFC has started a new initiative Khushahali with its CSR support in 8 villages of Abohar district of Punjab. Now it has been invited to start similar programme with watershed focus in 12 villages of Nanded district of Maharashatra.

The Smart Power India (SPI) and the Rockfeller Foundation are working together in certain power deficient pockets of the country to provide power backup to boost industrial inputs through small enterprise development for livelihoods promotion. CARD has supported it to facilitate this transition. CARD has set up a honey processing plant in Sitapur in UP and has formed a honey producers company which is working on honey value chain development.

Public Private Community Partnership Demonstration Model of Watershed Rehabilitation project is being implemented in the nine project villages located around Mahuria site of Suzlon wind farms since April 2011.

CARD is working with JK Cements for providing support to its CSR wing in integrated development of adjoining 5 villages to the Morena plant.

We have recently joined the ShwetDhara- Dairy initiative with IDFC Foundation in around hundred villages in three clusters of Dhar and Ujjain districts.

We are also in final stages to initiate a women federation empowerment programme in Dhar with E&Y and a watershed development initiative in Damoh (MP) and Sholapur (Maharashatra) with UWM.

Our past assignments include the following;

CARD has been organizing traditional tribal (non-tribals also) honey hunters into Self Help Groups, upgrade their skills, arranging modern hygienic procurement and processing facilities, and to provide value addition by introducing quality control, packaging, branding, certification and establishing marketing linkages. The initiative was initially supported by the Canada Fund for Local Initiative (CFLI) in establishing a honey processing plant which is one of the largest plants in MP. The tribal youth were trained in non-destructive harvesting techniques and were provided kits and protective dresses through TRIFED and SGSY support. A loosely knit tribal honey hunter’s federation was established in the name of Maikalsutta. Managed by CARD the Maikalsuta was unable to cross 2 tone honey sale. This is where SRTT also provided small support. The average annual sales are of 5 tons, meaning that around Rs 6 lakh is regularly distributed to the members.

Under the agri based livelihood development programme conducted 40 FFSs covering 1135 demonstrations for 750 farmers in 20 villages, and covered over 3000 demonstrations SRI in paddy and also constructed two farm ponds and one stop dams. The second phase started from June, 2013 based on the results of our demonstrations through the FFS on SRI technology in paddy, which have been astonishing, and the process has now been adopted very well by nearly all the tribal farmers in Ghughari, one of the most backward areas of Mandla district.

Soybean is the most popular oilseed crop in the whole Malwa region and occupies more than 90 percent area of the Kharif season crops. The CARD- Solidaridad Network association has selected village clusters in 74 villages in eleven blocks of 5 districts covering 9000 farming households. The purpose is mainly to disseminate and demonstrate the improved Farming System practices and responsible farming practices among the farmers of the region to increase their production of Soybean crop and also facilitate the process of establishing market linkages through adoption of appropriate marketing strategies. The main activities include; Sowing on broad bed-and-furrow (BBF) system in soybean, Integrated nutrient management, INM with additions of crop residues and other such options, Integrated Pest Management, Micro Nutrition application in soybean (S, Zn, Mg and Bo )and Safety measures during plant protection practices in soybean. training and demonstration of production support activities, farmers’ institution development and certification process support for Soy crop.

The Hindustan Unilever Foundation in partnership with Solidaridad Network has identified CARD as implementation partner of its programme aiming on promotion of crop specific water conservation practices in 5 districts of Malwa and Nimar regions during 2014.

CARD has been associated with Gas Authority of India Limited, Khera Compressor Station District Ujjain as CSR partner since 2005. Till date different interventions have been planned and executed which include 8 field implementation projects aiming on drinking water facility, Wise water management in hostels, Women entrepreneurship development, Establishment of solar kitchen system in Bal shanrakshak grah, installation of router and server in Mahakal temple Ujjain etc.

Indian Oil Corporation Ltd. Identified CARD to execute its Bio Fuel initiative in Jhabua District of M.P. For the purpose Jatropha plantation and its upkeep related activities was performed on 231 Hectares of waste land at two locations in Jhabua District.

Toyota Grant for Environment programme (Japan) has supported the activity of domestication, cultivation and processing of medicinal plants in Mandla district. A large nodal nursery was established at the CARD Agriculture farms and 10 satellite nurseries were established at different locations. Planting material was supplied from Nodal nursery to satellite nurseries to self-help groups during 2004-07. The central nursery is still running and annually around 1 lakh different saplings including fruit plants are planted in the villages around for ecological restoration and orchard development.

CARD also supports Corporates in identifying needs and aspirations of the community residing in the periphery of industrial units so that need based programmes can be identified and prepared. It also conducts baseline surveys and impact assessment of Corporates initiatives. We have conducted Need Assessment Studies for CSR works for the following agencies:

  • United Ways of Mumbai hired services of CARD to perform Need Assessment Study for its client i.e John Deere for identifying need based CSR initiatives in MP, Gujarat, Punjab during 2013.
  • During 2010 The Aditya Birla Group had assigned CARD the task of Social Satisfaction Survey for its five Cement producing units located at different locations of India.
  • Bharat Oman Refineries Limited (BORL) assigned CARD the task of Need Assessment Survey in 21 villages around Bina Refinery plant. Around 2000 sample households and all village FGDs were surveyed/ studied during 2014.